Our Story

We are sisters Rochelle & Cola Bennett, the founders of Unforgivingly Pur. Inc. a Beauty + Wellness Company in Ontario Canada. 
Unforgivingly Pur. is a beauty + wellness brand that provides clean beauty products to elevate your self-care experience. After the passing of Cola's son in 2014, the sister co-founders had to relearn how to take care of self and discover healing through natural products. Unforgivingly Pur. is where luxury meets culture and is for beautiful men & women who want to smell great, live clean, and love themselves unapologetically.
To hear our story please watch the video below:

 

Mission

We are committed to inspiring customers to prioritize wellness, love culture and normalize luxury through creating high quality products and unique experiences that advance the standards of beauty and wellness in a bold and unapologetic way. 

Vision  

To create a wellness space that will change how people manage stress in their everyday lives, to provide global customers with tools, products, and services that promote a well-balanced life, and to have industry leading products.

Welcome Puristas, Let's Get This Wellness Together